Nintendo Prepares to Enter the Mobile Gaming Market

Nintendo, one of the pioneers of the industry, has once again rolled up its sleeves for the mobile game market. The official website, which was recently published, is partnering with Japan-based mobile gaming startup DeNA to establish a new company called NINTENDO SYSTEMS.

Nintendo, one of the pioneers of the industry, has once again rolled up its sleeves for the mobile game market. We understand from the official website that has been published recently that a partnership with Japan-based mobile gaming startup DeNA has been made to establish a new company called NINTENDO SYSTEMS. Judging by the investment made, Nintendo will give more weight to the mobile part in its future plans.

This development isn’t Nintendo’s first attempt at the mobile gaming market. Because we remember that five years ago, role-playing games such as Fire Emblem Heroes and Dragalia Lost were released on Android and iOS platforms, but these productions were not very successful.

The aim of NINTENDO SYSTEMS, which wants to open a new page in the mobile game industry, is to bring together the strengths of Nintendo and DeNA in entertainment and technology. The new company will develop new systems aimed at bringing Nintendo’s existing products and services to more customers. Considering DeNA’s own experience in the field, these systems are likely to be aimed at the mobile side.

When we look at the company information, NINTENDO SYSTEMS was officially established in November of last year with a capital of 5 billion yen, or approximately 37 million dollars. 80% of this capital goes to Nintendo; 20% belongs to DeNA.

As mobile games continue to grow in popularity, it certainly makes sense for Nintendo to move to gain a foothold in this market. We will continue to share developments. Do not forget to share your thoughts on the subject with us in the comments.