Clothing giant ‘replaces’ human mannequins with models produced by artificial intelligence

Levi’s, one of the giant brands of the clothing world, plans to use “virtual mannequins” produced with artificial intelligence instead of human mannequins. Fortunately, human models don’t need to worry about going out of business just yet.

Clothing giant Levi’s,based in Amsterdam will start using artificial intelligence dummies in cooperation with Dutch studio previously Calvin KleinAnd Tommy Hilfiger also worked with. Levi’s believes it aims to offer a more inclusive, personal and customized experience with AI-generated avatars.

In a press release, Levi Strauss & Co. announced a new partnership with, a digital fashion studio that creates customized mannequins created by artificial intelligence. The company says it will begin testing the project later this year, using these artificial intelligence-generated mannequins to showcase their clothing instead of paying a human mannequin.

The company is using AI-generated mannequins. to “complete” human modelsand that the technology will sustainably increase the number and variety of models for their products.

head of technology strategy, Levi Strauss & Co. Dr. Amy Gershkoff Bolles He also made statements that would sprinkle water into human mannequins. Bolles said that the technology will help the company increase the variety of mannequins that showcase its clothing, which will likely never fully replace human mannequins: ” While AI will likely never fully replace human dummies for us, we are excited about the potential capabilities it can provide for the consumer experience. We see fashion and technology as both an art and a science and are excited to partner with, a company with high-quality technology that can help us continue our journey to a more diverse and inclusive customer experience.

The company says it’s common in the fashion world right now to see just one mannequin showcasing each of the products. Levi Strauss & Co. believes that AI-generated images will enable customers to see products in more models similar to them, creating a more personal and inclusive shopping experience.